Monopoly Game – How I Made Real Money in Business Using Monopoly Game Rules – The Board

This is a series of follow-up articles to my previous “sneak peek” introduction on how I made (and still make) real money in a real business by following Monopoly game rules.I am going to skip the fluff and dive straight into unpacking my title statement on how a Monopoly game helped me make real money in a real business.Tools of the Game Are Your Tools of the Trade
No ifs or buts, lets agree on the outset that you can’t play Monopoly without a Monopoly board. I need my Monopoly board to give me a clear basis as to where to play my moves, who my competitors are, where they are located on the board, and what parts of the board I would like to own to win the game!There are also other “tools of the game” that are equally as essential as the board is. I need them if I am to play the game well, and to navigate efficiently around the board. These essential tools are:o A few tokens
o Two dice
o Thirty-two houses, and
o Twelve hotels
o Twenty-eight Title Deeds (one for each of the properties on the board)
o Sixteen Chance cards and
o Sixteen Community Chest cards.Finally, I need a comfortable location to place my board, and oh yes, I will need one, or more players to play the game with.If I have all the above in place I am equipped and empowered with unlimited potential to win in Monopoly…..and in a real business, you will see why!Different Property Groups = Different Niche Segments of the Market
In much the same way as in a Monopoly game, my business needs a ‘board’ to do business in, and that board is the marketplace. That marketplace is my ‘playing field’ in which I do business in, to win.Every player has an equal chance to ‘own’ the board (the marketplace) to win the game.But you will notice that the Monopoly board is defined into different colored property groups. This is so that even if you wanted to capture (buy) every property on the board other players, having the same aim, are going to try to beat you to them to own some of the property groups themselves.Similarly, the business market or the playing field is segmented into different customer-groups. In business we call these customer groups ‘market segments’ or “niches”. Because the playing field, in a real business scenario, is defined by these niches or customer groups, its pointless for me to pour my total resources and my time into trying to market to everyone in the market. Other competitors are going to want a fair hit at the game, also.Side note: a niche is simply another word for ‘profile’. It describes a unique customer-type.With this in mind I can see that not all niches are going to be my typical market. By that I mean, I can’t capture the whole market because not every customer is going to be my customer.The sooner I understand this aspect of the market, the better I will be in narrowing down this wide market into smaller niche targets, concentrating on those who fit in as my customer profile. All I have to do now is to work out and refine what my typical customer profile looks like.Who is my typical customer? Who are the people who most likely will buy from me?Keep in mind, in each niche profile are millions of typical customers. Each niche profile is hungry for a certain type of solution (this becomes your product or service), to meet its unique needs, for whatever reason that’s important to them. This is one of the key elements in my next follow-up article.As you can see, what I experienced from playing Monopoly as a game became a proven path for me to make real money in business using Monopoly game rules!