Monopoly Game – How I Made Real Money in Business Using Monopoly Game Rules – The Board

This is a series of follow-up articles to my previous “sneak peek” introduction on how I made (and still make) real money in a real business by following Monopoly game rules.I am going to skip the fluff and dive straight into unpacking my title statement on how a Monopoly game helped me make real money in a real business.Tools of the Game Are Your Tools of the Trade
No ifs or buts, lets agree on the outset that you can’t play Monopoly without a Monopoly board. I need my Monopoly board to give me a clear basis as to where to play my moves, who my competitors are, where they are located on the board, and what parts of the board I would like to own to win the game!There are also other “tools of the game” that are equally as essential as the board is. I need them if I am to play the game well, and to navigate efficiently around the board. These essential tools are:o A few tokens
o Two dice
o Thirty-two houses, and
o Twelve hotels
o Twenty-eight Title Deeds (one for each of the properties on the board)
o Sixteen Chance cards and
o Sixteen Community Chest cards.Finally, I need a comfortable location to place my board, and oh yes, I will need one, or more players to play the game with.If I have all the above in place I am equipped and empowered with unlimited potential to win in Monopoly…..and in a real business, you will see why!Different Property Groups = Different Niche Segments of the Market
In much the same way as in a Monopoly game, my business needs a ‘board’ to do business in, and that board is the marketplace. That marketplace is my ‘playing field’ in which I do business in, to win.Every player has an equal chance to ‘own’ the board (the marketplace) to win the game.But you will notice that the Monopoly board is defined into different colored property groups. This is so that even if you wanted to capture (buy) every property on the board other players, having the same aim, are going to try to beat you to them to own some of the property groups themselves.Similarly, the business market or the playing field is segmented into different customer-groups. In business we call these customer groups ‘market segments’ or “niches”. Because the playing field, in a real business scenario, is defined by these niches or customer groups, its pointless for me to pour my total resources and my time into trying to market to everyone in the market. Other competitors are going to want a fair hit at the game, also.Side note: a niche is simply another word for ‘profile’. It describes a unique customer-type.With this in mind I can see that not all niches are going to be my typical market. By that I mean, I can’t capture the whole market because not every customer is going to be my customer.The sooner I understand this aspect of the market, the better I will be in narrowing down this wide market into smaller niche targets, concentrating on those who fit in as my customer profile. All I have to do now is to work out and refine what my typical customer profile looks like.Who is my typical customer? Who are the people who most likely will buy from me?Keep in mind, in each niche profile are millions of typical customers. Each niche profile is hungry for a certain type of solution (this becomes your product or service), to meet its unique needs, for whatever reason that’s important to them. This is one of the key elements in my next follow-up article.As you can see, what I experienced from playing Monopoly as a game became a proven path for me to make real money in business using Monopoly game rules!

Conversations With CEOs – Why Business Savvy Counts

“But I know my profession inside out,” says my next door neighbour. “I don’t understand why this particular contract eluded us.”

Most of us can checkmark the long list of reasons why clients do business with us. Besides establishing rapport and long-term relationships, providing excellent quality of service and technical accuracy, often there is one important criteria that hasn’t been given consideration. This is most true when dealing with senior executives. Decision makers gravitate to professional experts they trust to understand their business and the particular industry issues that can make or break their success.

They appreciate that you are an expert tax advisor for example, and wouldn’t see you if you weren’t. However, they are most interested in how you can help them navigate industy issues inside and outside of what you do as a professional. What do you actually know about business and particularly theirs? How conversant are you? Can they introduce you to their investors? Their Chairman of the Board?

Now you ask, “How can I keep up with all the nuances related to a multitude of industries when I can barely keep up with all the ongoing changes related to my own profession and staying at the top of my game?”

Here’s a few suggestions:

I. Identify the industries your top 20 clients and top 10 prospective clients come from?

II. Start with prioritizing a few industries to learn more about based on who you do profitable business with now.

III. Keep files of newspaper and magazine articles, industry journals and anything else you can find that’s pertinent for easy reference as required. Read them, think about them, make connections to your services.

IV. Ask clients about their industry issues. What level of knowledge would distinguish you from a competitive service provider and why is that important to them?

V. Finally, as you learn about the top issues currently affecting your clients, explore your expertise can help turn issues into opportunities rather than threats. Quantify how your services can minimize risks and make a difference in the achievement of the client’s objectives.

VI. File your stories, either your own or those that you hear about. For example, if you have a client who was able to retain one staff member that saved them $200,000. in recruitment and training costs, not to mention preventing loss of knowledge and clients, as a result of your consulting or coaching services, then be sure you find a way to save that story. Get a testimonial or at least be able to talk about the bottom line results that your client achieved as a result of working with you, Business Savvy Professional Extraordinaire!

VII. Have fun – part of lifelong learning is getting outside of our own boxes and jumping into other’s now and then to truly empathize and problem solve with clients.

About The Business Transfer Of Brake Business For The Automobile

Because this corporation and the Sumitomo Electric Industies, Ltd. corporation (below, the Sumitomo electric) both corporations on 2007 October 1st brake business for the automobile of the Sumitomo electric agreed to business transferring at this corporation, we inform.

 As for both corporations, corporation [denso], with the Toyota Motor Corporation corporation establishing corporation adding Vicks which does the development sale of the brake system for the automobile in 2001 July, later, each one started taking charge of the production of the brake system for the automobile.

 As recently, while electrization and IT conversion of the automobile develop quickly, high-level engineering development is required from the automobile part, as those which in the future more, competition intensifies regarding the cost aspect it is expected. Under such circumstance, both corporations for further growth and development of the brake business for the automobile which designates adding Vicks as core, integrating the production section both the improvement of efficiency and rationalization of the production with judge, that it is necessary to accelerate furthermore, it is something to transfer the brake business for the automobile of the Sumitomo electric to this corporation which is the adding Vicks connected parent company.